We’re super excited to share that IOAN, one of the amazing brands we work with at CRAVE Agency, has won a Belgian Beauty Award in the category ‘Made in Belgium’ with their star product, the Golden Hour Complex Glow Serum.
The jury, including journalists Isabelle Willot, Ellen De Wolf, and Aylin Koksal from Le Vif and Knack Weekend, as well as Els Keymeulen, Sofie Albrecht, and Kristin Stoffels from Gaël and Feeling, were impressed by IOAN’s serum, leading to its win.
Ellen De Wolf: “I immediately saw a difference when I used this glow serum, but it was subtle enough. The packaging is also different and fun.”
What makes it special?
Golden Hour provides nourishment and hydration to the skin while also delivering a stunning matte glow. The matte finish creates a beautiful sunset-like appearance without the unwanted greasy look. Multi-molecular weight hyaluronic acid is utilized to deeply hydrate various skin layers. Additionally, the product is rich in vitamins A, B5, and E, which work to restore and soothe the skin, while antioxidants help protect and enhance radiance. The product also contains fine natural minerals that visibly reduce pores, resulting in a smooth and even skin texture. The matte glow is achieved through a complex emulsion that contains radiating ingredients like radicare gold, seabuckthorn, curcuma, vitamins, and natural minerals.
