We're a
boutique PR agency
based in Antwerp.
Not built for scale, but for attention.
We work side by side with brands
to shape their communication
with clarity, care and a long-term view.
Working across PR and influencer marketing, we bring structure and clarity to a landscape in constant motion.
We anticipate, adjust and refine, ensuring every message, placement and collaboration feels intentional, well-timed and true to the brand.
Founded and run by Lorenzo Veppi, CRAVE operates as a one-man agency by design.
With six years of experience in PR and a background in journalism and advertising, he works hands-on with brands from their earliest stages, shaping stories, strategies and launches with care and precision.
A closer look at the brands
behind our current body of work.
IOAN
A Belgian skincare brand rooted in science, simplicity and glow-driven formulas. IOAN focuses on high-performance essentials that deliver visible results without overcomplicating skincare.
Lewis & Melly
A Belgian fashion label redefining modern elegance through timeless silhouettes. Lewis & Melly balances understated luxury with contemporary confidence.
Bakkerij Funk
An artisan bakery in Antwerp with a rebellious edge, known for its sourdough, pastries and unmistakable attitude. Craftsmanship meets character in everything they create.
Have A Roll
A cult-favourite vegan cinnamon roll concept that turns indulgence into a lifestyle. Have A Roll blends bold flavours, playful branding and community-driven energy.
Skins
A leading luxury beauty retailer curating the world’s most distinctive niche fragrances and skincare brands. Skins is known for its refined taste, expert guidance and immersive retail experience.
Lemonate
LEMONATE Antwerp offers timeless menswear basics with a modern, street-inspired touch, designed to be both accessible and elevated.
The latest from the brands we work with.
For Max Colombie, BABOR has always been close. His mother, Lucile, ran a BABOR institute for more than 30 years, making skincare a natural part of his life from an early age.
From this personal connection grew the limited-edition BABOR x Oscar and the Wolf 14 Day Skin Ritual. Inspired by TASTE LIVE, Max designed the packaging himself, translating the atmosphere of his music into something tangible.
With The Boutique Box, Skins once again pays tribute to one of its boutiques. Following an edition inspired by the Conservatorium Hotel, this year’s spotlight is on Skins Haarlem.
The boutique’s historic building on Zijlstraat inspired this limited edition, filled with 27 products spanning fragrance, skincare, make-up, haircare and home.
Following the success of its first location in the Fierensblokken, Antwerp bakery FUNK officially opened its second location in Berchem.
The new 300 m² space brings together a coffee bar, lunch spot and production bakery. From now on, all bread, viennoiserie and pastries for both locations will be made here.
Following the successful launch of their first collection together last year, Lewis & Melly and content creator Josefien Weyns have joined creative forces once again.
On 25 June, they launched a new summer collection, available exclusively online and in Lewis & Melly stores.
Get in touch,
and let’s start the conversation.
For business enquiries, please e-mail us at
info@craveagency.be
Are you a content creator and want to introduce yourself? Send us your mediakits at
creators@craveagency.be