When Have A Roll and Bakkerij Funk were introduced to the public, they quickly became hits in Antwerp and beyond, turning into overnight sensations. For us, their success stories show the real impact of smart PR – turning new names into the most talked-about brands. We often get asked what our approach was to help launch these brands, so now we’re sharing three simple yet powerful tips for your PR strategy.
1. Storytelling is key
Storytelling is the heartbeat of impactful PR. For Have A Roll, we delved deep into their origin story, showcasing their innovation in the bakery space. Similarly, with Bakkerij Funk, we highlighted their dedication to artisanal quality and community-focused values of the business. On the other hand, it’s important to give the story a human face. Talk about the founder(s) and their vision, and how they crafted the story of the brand.
Power move: Your brand’s story is its soul. Uncover it, craft it carefully, and share it passionately.
2. Thought leadership
Positioning the entrepreneur behind a brand as an expert in their field is a powerful strategy for building credibility. For Have A Roll and Bakkerij Funk, we leveraged their unique insights and expertise within the vegan community to establish them as thought leaders. This truly sets them apart from the competition.
Power move: Elevate your brand by positioning yourself or your founder as a thought leader in your industry.
3. Be proactive
A proactive approach to press relations is essential. For Have A Roll and Bakkerij Funk, we work actively with the media to provide input for their stories, and we’re always open to requests. By fostering strong relationships with journalists and being responsive to media inquiries, we ensure that their stories are told in a way that aligns with their brand values and objectives.
Power move: Actively work with the press to provide them with input apart from your own stories.
