When the creative minds of Jente Fleerackers and Vrints-Kolsteren converged to forge ‘Atom’, an exclusive collection of silver alphabet pendants, they turned to CRAVE for a crucial element: PR.
At CRAVE, we understand that the essence of effective PR lies in not just showcasing a product, but in narrating its story, its uniqueness, and its appeal to an audience. With ‘Atom’, we did just that. This collection, a testament to exquisite craftsmanship and innovative design, provided us with the perfect narrative to engage with top-tier media outlets. Our targeted approach led to ‘Atom’ being featured in renowned magazines and papers such as Sabato, Knack Weekend, Marie Claire, Flair, Enfnts Terribles and Het Laatste Nieuws.
The story behind ‘Atom’
Crafted in the heart of Antwerp, ‘Atom’ is a series of 26 unique pendants, each representing a letter of the alphabet, meticulously handcrafted in the highest quality solid silver. The collection draws inspiration from the intricate atomic structure of silver, with each pendant uniquely embodying this concept. This blend of science and artistry, coupled with the option for personalization, made ‘Atom’ not just a jewelry line, but a narrative of individuality and innovation.
